Mobile Marketing:
Augmented Reality and QR Codes

Today’s consumers are increasingly becoming more mobile. Are you effectively getting your message to them? A new and increasingly popular way to reach and measure the effectiveness of integrated marketing campaigns is with a quick response (QR) code or Augmented Reality (AR) application. We can help you implement the use of a QR code or AR on your next marketing or sales promotion campaign.

What is Augmented Reality (AR)?

Augmented reality (AR) is a new technology that allows computer-generated content to be superimposed over a live camera view of the real world. Think of a flight simulator… the pilot goes into a “cockpit” and can use the actual controls of an airplane, but the visual is a non-real place – a video or computer generated environment to simulate the environment of a real world situation. In essence, this is very much like AR.

A simple form of AR has been in use in the entertainment and news business for quite some time. Whenever you are watching the evening weather report, the speaker remains standing in front of changing weather maps. In the studio the reporter is actually standing in front of a blue or green screen. This real image is augmented with computer generated maps using a technique called chroma-keying. Another entertainment area where AR is being applied is on game development. For example, while broadcasting a baseball or football game this system would be able to place an advertisement in the image so that it appears on the outfield wall of the stadium or directly on the field.

Augmented Reality:

Sometimes QR codes are used to launch an Augmented Reality site or game. The QR code just redirects to the URL or information coded in the 2D QR code and the Augmented Reality site utilizes information that the phone/computer is receiving (either by camera, video, or GPS) to incorporate a virtual reality with the real reality and allowing you to interact in real time. Essentially, it layers a “virtual world” into your actual reality world.

 

What is a QR code?

A QR code is one of many mobile tags used to bridge the gap between offline and online media. QR codes are two-dimensional “bar codes” that can transmit several types of information such as a Web URL, a phone number, email or simple text message. QR codes trigger an action such as launching a browser to a web page, video, or special offer. A smart phone equipped with a 2D bar code reader (app) and Internet access are all that are required to experience the advantages of mobile tagging with QR codes.

Where can QR Codes be used?


The opportunities for QR codes are endless. We can incorporate them across a variety of media—business cards, brochures, fliers, posters, signs and more. QR codes can be used alone or with personalized URLs, coupons and other response tracking methods.

QR codes can:

Personalized QR Codes

Whether you use one general QR code for a campaign or media type or several, personalized for each of your prospects and customers, we can help you create your code, and instantly track and measure the responses you’re sure to get from using QR codes to reach your mobile users.